Bigo Live, a leading global livestreaming platform, is teaming up with Union Station Homeless Services (USHS) to launch "Grateful Streams." Running from November 1–27, 2025, this month-long initiative in California’s San Gabriel Valley will harness the power of creator-led livestreaming. The goal is to raise awareness and donations to provide hot Thanksgiving meals for individuals facing homelessness.
A New Way to Give Back This Holiday Season
"Grateful Streams" showcases Bigo Live's commitment to social responsibility, offering its community a powerful way to make a difference. The platform is pledging up to $15,000 to directly support the mission of Union Station Homeless Services, which is the largest provider of social services for homeless and low-income individuals in the area.
"At Bigo Live, we believe livestreaming is more than just connection. It's revolutionary to how communities can support each other. We're honored to kick off this initiative and bring people together in support of a good cause. Grateful Streams will empower our creators and global audience with a shared mission of spreading gratitude, giving back and making the holidays brighter for those who need it most."
How It Works
Throughout November, users can easily join in and contribute to the cause.
Join the Fun, Make a Difference
Viewers can participate by downloading the Bigo Live app or visiting the website. During themed livestreams, you can send Thanksgiving-themed virtual gifts. Each gift purchased translates directly into a donated Thanksgiving meal provided by Union Station Homeless Services.
Creator-Led Giving
Top Bigo Live creators will host special gratitude-themed streams and weekly "Giving Battles" (PK sessions). In these exciting creator challenges, communities will rally together by sharing virtual gifts, with every gift contributing directly to the meal fund for families in need.
See the Impact Live
A real-time campaign leaderboard and meal counter will be featured within the app, allowing everyone to watch their collective generosity grow and track the progress toward the goal.
Track Our Progress!
We're pledging up to $15,000 to help provide meals. Watch the community's impact grow!
Join the Movement!
Your participation can make the holidays brighter for someone in need.
Download Bigo Live NowCreators Rally for a Cause
"Grateful Streams" puts creators at the forefront, highlighting their role as community advocates. The campaign features a lineup of passionate creators ready to make an impact.
- Moses Cox (Slowwmoee):
With deep roots in the volunteer community, Moses co-launched the Soul Thai Foundation with his fiancée to help people heal and reset.
- Carlos (carlos.manuelx):
An energetic creator known for his sharp humor and engaging unboxing videos, Carlos uses his platform to bring laughs and support his community.
- Rex (bikeliferex):
A foodie who spotlights small, locally owned restaurants, Rex often gives back by providing free meals to people in his community, using food to unite people.
- BeautDee & The Bunch Family (Beautiishername1):
This heartwarming family channel shares the unfiltered, joyful life of a family with seven kids, celebrating everyday moments.
"I've always believed livestreaming is about connection. This campaign is a chance to show how that connection can spark generosity and real change."
More Than Just a Meal
The support generated from this initiative will provide immediate relief and a sense of belonging during the holiday season.
"Every meal donated through Grateful Streams directly impacts individuals and families working toward stability and independence. While it may seem simple, a hot meal means the world to so many. We're thrilled at the opportunity to continue a community tradition and brighten people's Thanksgiving holiday."
To learn more, please visit the Bigo site, and search #BIGOLiveGivesBack and #GratefulStreams in-platform to find initiative related content.
Support the cause? Let us know!
Q&A
How do my in-app gifts turn into meals?
Bigo Live converts the value of each designated virtual gift into a monetary donation to Union Station Homeless Services, which then provides a hot Thanksgiving meal for an individual in need.
Who receives the meals?
The meals are provided to homeless and low-income individuals and families served by Union Station Homeless Services in the San Gabriel Valley, California.
How can I track the campaign's progress?
You can follow the progress live within the Bigo Live app through the "Grateful Streams" leaderboard and the running meal counter, which will be updated throughout the campaign.
