Get ready, gamers! Bigo Live is teaming up with Mobile Legends: Bang Bang (MLBB) to write the next chapter for esports in the MENA region. Against the backdrop of Saudi Arabia's incredible gaming boom, we're building groundbreaking hybrid experiences designed to bring our community of creators and fans together like never before.
A Gaming Revolution is Here
The energy in the region is electric, and Saudi Arabia is at the heart of it all. The country is rapidly becoming a global gaming powerhouse, marked by massive events like the Esports World Cup 2025, which features a jaw-dropping $70 million prize pool across 24 official game titles. This isn't just a niche hobby anymore; it's a mainstream phenomenon.
As part of the Kingdom's Vision 2030 and the National Gaming and Esports Strategy, the gaming sector is set to contribute an amazing $13.3 billion to the GDP and create over 39,000 jobs by 2030. With 21 million gamers and $1.1 billion in annual revenue already, the foundation for a vibrant digital economy is stronger than ever.
But building a lasting legacy takes more than just big numbers. It requires an ecosystem where creators, communities, and incredible games can grow together. That’s where Bigo Live and MLBB come in.
A Partnership Forged in Victory
This isn't our first adventure together! Our community will remember the epic events we’ve already brought to life, including livestreaming the M6 World Championship and the MPL MENA 2025. The M6 tournament was a massive hit, drawing over 4.13 million peak viewers globally and an average of 709,000 viewers across 120 hours of broadcast, making it one of MLBB’s most-watched tournaments ever.
The Future is Hybrid
Building on that success, we’re leveling up our collaboration. We're developing a new blueprint for hybrid esports experiences that blend the best of the physical and virtual worlds. Imagine:
- Crossover Leagues: Your favorite pro-players teaming up with top Bigo Live streamers.
- Community Events: Awesome offline meetups where you can connect with fellow fans and creators.
- Gamified Tournaments: Immersive, storyline-driven competitions that pull you right into the action across every platform.
Our community in the MENA region is growing fast—we've seen a 19.05% month-on-month increase in new gaming users, which tells us you're as excited about this as we are!
Ready to be part of the action? Download Bigo Live now to join the community and catch all the hybrid esports events live!
DOWNLOAD BIGO LIVEPutting Our Creators First
At the heart of our esports strategy is you—our creators. We are committed to empowering streamers with the tools, infrastructure, and monetization options to turn their passion for esports into a sustainable career. Our creator enablement framework is built on three core pillars: Support, Belonging, and Appreciation. This approach not only helps our streamers thrive but also aligns perfectly with Vision 2030’s goals of digital transformation and cultural enrichment.
Together with MLBB, we’re not just watching the future of gaming unfold in the MENA region—we’re building it.
