BIGO LIVE is bringing the Esports World Cup 2026 to gaming communities across the Middle East and North Africa as an official content partner. During the seven-week competition in Paris, following its July 8 opening ceremony, the platform is offering livestreams, creator-led watch parties, interactive features and rewards so regional fans can follow key mobile esports events and experience the action together.
EWC 2026 Puts Global Competition on a Paris Stage
The Esports World Cup 2026 brings together more than 2,000 players and 200 clubs from over 100 countries. The seven-week tournament features a $75 million prize pool and runs toward its closing ceremony on Aug. 23. The scale gives teams, creators and gaming communities a shared global stage.
MENA’s Gaming Audience Is Ready for More
Gaming and interactive entertainment continue to build momentum across the region. Earlier this summer, the Dubai Esports and Games Festival welcomed more than 43,000 attendees to its largest edition to date. The figure points to strong regional demand for competitive gaming and community-led entertainment.
BIGO LIVE’s EWC 2026 activation responds to that demand by focusing on three mobile esports titles with strong regional relevance: Mobile Legends: Bang Bang, Honor of Kings and PUBG Mobile. The campaign brings Arabic-speaking and multilingual gaming communities closer to the matches, creators and conversations shaping the tournament.
An Official Partnership Built Around Community
Khaldoun Mahmoud, Government Relations Director for the Middle East and North Africa at Bigo Technology, said the partnership is designed to make esports viewing “interactive and communal” while supporting regional creators and celebrating MENA gaming communities.
That approach gives creators a more active role than a conventional rebroadcast. Through special streams and creator-led watch parties, they can host multilingual conversations, share live reactions and help fans experience major matches as a community.
Dedicated Event Tools Make Matches Easier to Find
Across the BIGO LIVE app, premium placements, launch screens, dedicated event pages, tournament schedules and timely notifications guide fans toward relevant matches and key moments.
In practice, this can reduce the effort required to find tournament information and help viewers reach the right esports livestream at the right time. Fans spend less time hunting for updates and more time following the action that matters to them.
Watch Parties Turn Viewing Into Participation
The experience goes beyond simply playing a tournament feed. Fans can join match predictions, tournament discussions and EWC-themed giveaways, while custom entrance effects add another layer of in-app participation.
Live reactions and shared commentary also make major matches feel less like a solo viewing session and more like a digital gathering. In other words, fans are not just there for the scoreboard—they are part of the room.
Three Mobile Esports Titles Lead the Activation
MLBB Mid Season Cup
The MLBB Mid Season Cup runs through Aug. 1, keeping Mobile Legends: Bang Bang at the center of the current tournament phase.
Honor of Kings World Cup
The Honor of Kings World Cup runs from July 30 to Aug. 8, giving fans another major mobile MOBA competition to follow.
PUBG Mobile World Cup
The PUBG Mobile World Cup runs from Aug. 6 to 16, extending the mobile esports schedule into the final weeks of EWC 2026. The closing ceremony is scheduled for Aug. 23.
The Conversation Continues Beyond Each Match
BIGO LIVE is also extending the activation across its social channels. Content is timed around major tournament phases and ceremonies, helping regional fans stay connected between livestreams and follow the wider EWC 2026 story.
This coordinated approach keeps the conversation moving even after an individual match ends. It also creates more opportunities for creators to discuss results, share reactions and build anticipation for the next stage of the competition.
How to Watch EWC 2026 on BIGO LIVE
Fans can open the BIGO LIVE app and access the dedicated EWC livestream rooms. From there, you can follow your favorite teams, watch key tournament action and connect with creators throughout the competition.
Download BIGO LIVEEWC 2026 on BIGO LIVE: Q&A
Where can fans watch EWC 2026 on BIGO LIVE?
Fans can access the dedicated EWC livestream rooms inside the BIGO LIVE app.
Which games are featured in the BIGO LIVE activation?
The campaign focuses on Mobile Legends: Bang Bang, Honor of Kings and PUBG Mobile.
What can fans do besides watch matches?
Fans can join creator-led watch parties, live reactions, match predictions, tournament discussions, EWC-themed giveaways and other interactive in-app experiences.
When does the Esports World Cup 2026 end?
The closing ceremony is scheduled for Aug. 23.
